These Are Travelers’ Favorite Airlines According To Twitter

These Are Travelers’ Favorite Airlines According To Twitter


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Airlines don’t usually get pleasure from one of the best reputations relating to buyer satisfaction.

Between unreliable airlines with quite a few canceled flights, shrinking airplane seat sizes, and aviation debacles just like the Southwest meltdown of December 2022, many vacationers should not precisely thrilled with airways within the United States.

Woman using phone at airport

Many vacationers take to Twitter to air their complaints — or share their optimistic suggestions.

Travel insurance coverage firm InsureMyTrip used Twitter sentiment analysis to rank the airways with essentially the most optimistic (and essentially the most damaging) mentions on the social media platform.

These rankings are primarily based on the aggregated sentiment evaluation of practically 4,000 tweets from 2022.

According to the information, these are the vacationers’ favourite (and least favourite) airways, together with the commonest complaints that vacationers share on Twitter relating to airways.

Twitter on cellphone

Airlines With The Most Positive Twitter Mentions

InsureMyTrip checked out airline mentions on Twitter and categorized them into optimistic, impartial, and damaging sentiments.

The airways with essentially the most optimistic Twitter mentions have been:

  • Alaska Airlines: 29% optimistic
  • United Airlines: 26% optimistic
  • Hawaiian Airlines: 23% optimistic

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Alaska Airlines plane

While removed from a glowing majority, these airways acquired extra optimistic mentions than another on Twitter.

However, that doesn’t inform the total story — all of those airways nonetheless acquired much more damaging mentions than optimistic ones.

When it involves damaging sentiment, right here’s how these “favorite” airways stacked up:

  • Alaska Airlines: 51% damaging
  • United Airlines: 37% damaging
  • Hawaiian Airlines: 43% damaging

Surprisingly, United Airlines got here out because the winner on this, with the second-highest share of optimistic mentions and the bottom share of damaging mentions.

United airlines plane

Airlines With The Most Negative Mentions

While Alaska Airlines, United Airlines, and Hawaiian Airlines are the three airways with essentially the most favorable mentions from vacationers, these are the underside three airways with essentially the most damaging mentions on Twitter:

  • Frontier Airlines: 61% damaging
  • Spirit Airlines: 59% damaging
  • American Airlines: 59% damaging
Row Of Frontier Airlines Flights AT The Airport

It’s clear that almost all of vacationers are NOT pleased with these airways.

That’s revealed much more so while you evaluate the proportion of damaging mentions with the variety of optimistic mentions these airways obtain:

  • Frontier Airlines: 13% optimistic
  • Spirit Airlines: 14% optimistic
  • American Airlines: 19% optimistic

Interestingly, nearly each airline on the record from InsureMyTrip noticed a rise in damaging mentions and a lower in optimistic mentions from 2021 to 2022, some by as a lot as 20%.

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What Are Travelers’ Biggest Complaints?

When pissed off vacationers take to Twitter to air their grievances towards an airline, there are a handful of key matters they’re usually complaining about.

According to the Twitter sentiment evaluation from InsureMyTrip, these are the largest issues that vacationers have so as of most to least mentions:

  • Money
  • Delay
  • Cancel
  • Customer service
  • Luggage
  • Flight attendant

Unsurprisingly, the airline with essentially the most damaging mentions (Frontier Airlines) had a excessive share of damaging tweets mentioning these matters: Money (20%), Cancel (16%), and Delay (14%).

Traveler sitting at her gate looking at her phone, facial expression shows bad news

How Does This Data Stack Up To Other Rankings?

These airline rankings are primarily based on Twitter sentiment evaluation alone and don’t consider another components.

When you think about that many vacationers solely take to Twitter to air their frustrations after a foul expertise, and are much less prone to spontaneously reward an airline on Twitter, these rankings can develop into a bit of extra muddled and skew to the damaging.

Delta Air Lines plane on a runway in Los Angeles

For instance, Delta Air Lines received the award for Best Global Airline within the Americas within the APEX Passenger Choice Awards however regardless of its favorable place, it ranks on the decrease finish of this Twitter sentiment evaluation.

However, these Twitter rankings could reveal what vacationers actually take into consideration airways, particularly their in-the-moment reactions and frustrations.

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This article initially appeared on TravelOffPath.com



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